| Price (Exclusive of VAT) | £75/Month
| £155/Month
| £285/Month
| £472/Month
| £785/Month
|
| Payment Options | | | | | |
| Initial Setup Fee (non refundable) | £250 | £375 | £750 | £1,188 | £1,815 |
| Step 1 (Pre Sale) | | | | | |
| Initial Inquiry | | | | | |
| Simple questionnaire (completed by client) | Required | Required | Required | Required | Required |
| Comprehensive website audit | N/A | Free | Free | Free | Free |
| Competitive research (3 competitors) | N/A | Free | Free | Free | Free |
| Phone consultation with expert | Free | Free | Free | Free | Free |
| Step 2 (Pre Sale) | | | | | |
| Keyword Research and Analysis | | | | | |
| Exhaustive keyword list presentation | N/A | Free | Free | Free | Free |
| Identify the best-suited keywords for your business | Free | Free | Free | Free | Free |
| Identify the best-suited keywords for your market | Free | Free | Free | Free | Free |
| Latent semantic analysis | N/A | Free | Free | Free | Free |
| Competitor keyword research | N/A | Free | Free | Free | Free |
| Analyzing most suited keywords | upto 20 | upto 50 | upto 100 | upto 150 | upto 200 |
| Mutual keyword finalization | 5 | 12 | 25 | 50 | 100 |
| Step 3 (Plan Selection) | | | | | |
| Ranking Guarantee (Total Rankings Combined) | | | | | |
| Top 3 Listing Guarantee | N/A | At least 1 | At least 2 | At least 3 | At least 4 |
| 1st Page Guarantee | At least 1 | At least 2 | At least 3 | At least 5 | At least 10 |
| First 2 Pages Guarantee | At least 1 | At least 4 | At least 10 | At least 20 | At least 50 |
| Moneyback as per refund policy | yes | yes | yes | yes | yes |
| Step 4 (After Signup) | | | | | |
| Website Analysis | | | | | |
| Website structure analysis | no | yes | yes | yes | yes |
| Content analysis | yes | yes | yes | yes | yes |
| Competitive analysis | no | yes | yes | yes | yes |
| Traffic source analysis | no | yes | yes | yes | yes |
| Link analysis | yes | yes | yes | yes | yes |
| Step 5 (Auditing) | | | | | |
| Website Checkup & Diagnostics | | | | | |
| Identify broken links, error pages, duplicate content, etc | yes | yes | yes | yes | yes |
| Identify indexing issues, redirect issues, load issues, etc | yes | yes | yes | yes | yes |
| Issues summary | no | yes | yes | yes | yes |
| Initial rank report | no | yes | yes | yes | yes |
| Step 6 (Analytics Setups) | | | | | |
| Webmaster Accounts | | | | | |
| Decrease errors and warnings based on issues summary | no | yes | yes | yes | yes |
| Google Analytics setup & monitoring | no | yes | yes | yes | yes |
| Google Webmaster setup | yes | yes | yes | yes | yes |
| Yahoo Webmaster setup | yes | yes | yes | yes | yes |
| Bing Webmaster setup | yes | yes | yes | yes | yes |
| Step 7 (Onsite Optimization) | | | | | |
| Optimization of Meta Content | | | | | |
| Meta description optimization | yes | yes | yes | yes | yes |
| Page Title & Header tags optimization | yes | yes | yes | yes | yes |
| Creation & validation of Robots.txt | yes | yes | yes | yes | yes |
| Keyword density analyzer | yes | yes | yes | yes | yes |
| Navigation | | | | | |
| Spider friendly navigation set up on request | yes | yes | yes | yes | yes |
| Creation of a spider friendly site map on request | no | yes | yes | yes | yes |
| Optimization of the internal link structure (if needed) | no | yes | yes | yes | yes |
| HTML sitemap creation | no | yes | yes | yes | yes |
| XML sitemap creation | yes | yes | yes | yes | yes |
| XML sitemap submission to Google | yes | yes | yes | yes | yes |
| XML sitemap submission to Yahoo | yes | yes | yes | yes | yes |
| XML sitemap submission to Bing | yes | yes | yes | yes | yes |
| Content Optimization | | | | | |
| Fixing spider stoppers or trouble spots in the website | no | yes | yes | yes | yes |
| Canonicalization for duplicate pages | no | yes | yes | yes | yes |
| H1/H2 tags optimization | yes | yes | yes | yes | yes |
| Image alt tags optimization | yes | yes | yes | yes | yes |
| Content re-writing with right keyword density (on request) | £35/Page | £35/Page | upto 5 pages | upto 5 pages | upto 10 pages |
| Re-optimization and tweaking to enhance positions | yes | yes | yes | yes | yes |
| Fat footer setup (if needed) | £125 | £125 | yes | yes | yes |
| hCard Integration | no | yes | yes | yes | yes |
| Step 8 (Offpage Optimization) | | | | | |
| Local Results Optimization | | | | | |
| Local search website optimization | yes | yes | yes | yes | yes |
| Local search engine submission | yes | yes | yes | yes | yes |
| Google Places optimization | no | yes | yes | yes | yes |
| Bing Local Listing Center optimization | no | yes | yes | yes | yes |
| Directory Submissions | | | | | |
| Hand submission to major search engines (screenshots) | no | yes | yes | yes | yes |
| General directory submissions | 50 | 200 | 200 | 200 | 200 |
| Hand submission to premium directories (screenshots) | 5 | 10 | 30 | 30 | 30 |
| Authoritative directories (directory fees not Included) | 2 | 3 | 5 | 5 | 5 |
| Social Media Optimization | | | | | |
| Article re-writing on request (non technical) | no | no | no | 1 Per Month | 2 Per Month |
| Article submission of the written article | no | no | no | 15 Per Month | 40 Per Month |
| Press release writing on request (brief should be provided) | no | no | no | no | 1 Per Month |
| Press release submission of the written press release | no | no | no | no | 10 Per Month |
| Blog writing on request (non technical) | no | no | no | 1 Per Month | 2 Per Month |
| Blog submission of written blog on request | no | no | no | 15 Per Month | 40 Per Month |
| Social bookmarking on major sites | no | no | no | 30 Per Month | 75 Per Month |
| Classified ads creation on request | no | no | no | 1 Per Month | 2 Per Month |
| Classified ads posting | no | no | no | 5 Per Month | 10 Per Month |
| Video promotion (video provided by client) | no | no | no | 5 Per Month | 20 Per Month |
| Social Installation | | | | | |
| Installing Google Plus button | no | yes | yes | yes | yes |
| Installing Facebook Like button | yes | yes | yes | yes | yes |
| Installing Twitter plugin | no | yes | yes | yes | yes |
| Installing Social Bookmarking plugin | no | yes | yes | yes | yes |
| Step 9 (Periodic Reporting) | | | | | |
| Ranking Reports | | | | | |
| Rankings summary | Monthly | Monthly | Monthly | Biweekly | Weekly |
| Ranking improvements and declines summary | Monthly | Monthly | Monthly | Biweekly | Weekly |
| Google Crawl Diagnostics Report | | | | | |
| Issues summary | Monthly | Monthly | Monthly | Biweekly | Weekly |
| Decrease & fix errors and warnings based on issues | Monthly | Monthly | Monthly | Biweekly | Weekly |
| Competition Research Reports | | | | | |
| Competitive ranking intelligence | Every 6 Months | Every 6 Months | Every 6 Months | Quarterly | Monthly |
| Competitors backlink intelligence | Every 6 Months | Every 6 Months | Every 6 Months | Quarterly | Monthly |
| Competitors keyword research & spying | Every 6 Months | Every 6 Months | Every 6 Months | Quarterly | Monthly |
| Comprehensive Social Media Monitoring Reports | | | | | |
| Facebook, Twitter, Digg, Foursquare, LinkedIn, Google+ | no | no | no | yes | yes |
| Vimeo, Meetup, Yelp,YouTube, AddThis, Google Analytics | no | no | no | yes | yes |
| Daily monitoring & graphical reports (via login anytime) | no | no | no | yes | yes |
| On Going Support & Advice | | | | | |
| Dedicated Account Manager | no | yes | yes | yes | yes |
| Phone support | yes | yes | yes | yes | yes |
| Email support | yes | yes | yes | yes | yes |
